Privacy Policy

Last Updated: April 2, 2026

This Privacy Policy describes how 1999 PRETTY (the "Site", "we", "us", or "our"), operated by MULTISERVICE A&J LLC, collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from 1999pretty.com. Please read this policy carefully.

1. INFORMATION WE COLLECT

We collect personal information to provide and improve our services.

Information You Provide Directly:

  • Contact Information: Full name, email address, phone number, billing address, and shipping address.
  • Order & Payment Information: Products purchased, order history, and payment details (processed securely via third-party payment gateways).
  • Account Information: Username and password if you create an account.
  • Communications: Messages or feedback you send to our customer support team.

Information Collected Automatically:

  • Device & Technical Data: IP address, browser type, operating system, device identifiers, and time zone.
  • Usage Data: Pages visited, links clicked, referring URLs, and browsing behavior on our Site.
  • Cookies & Tracking Technologies: We use cookies, web beacons, and pixels to enhance your experience and collect analytics data.

Information from Third Parties:

  • We may receive information from payment processors, advertising platforms (e.g., Meta, Google), and analytics providers to help us operate and improve our services.
2. HOW WE USE YOUR INFORMATION
  • Order Fulfillment: Processing transactions, arranging shipping, and sending order confirmations.
  • Customer Support: Responding to your questions and service requests.
  • Account Management: Creating and managing your customer account.
  • Marketing & Communications: Sending promotional emails and special offers if you have opted in. You may unsubscribe at any time.
  • Fraud Prevention & Security: Screening orders for potential fraud or security risks.
  • Analytics & Improvement: Understanding how visitors use our Site to improve functionality and user experience.
  • Legal Compliance: Meeting our obligations under applicable laws and regulations.
3. SHARING YOUR PERSONAL INFORMATION

We do not sell your personal information. We may share it with trusted third parties only as necessary:

  • Shopify: Our e-commerce platform. See their policy at https://www.shopify.com/legal/privacy.
  • Payment Processors: Including PayPal and other gateways to securely process payments.
  • Shipping & Logistics Partners: Carriers that deliver your orders.
  • Marketing & Advertising Platforms: Such as Google and Meta to serve relevant ads and measure performance.
  • Analytics Providers: Such as Google Analytics to help us understand Site usage.
  • Legal Authorities: When required by law, court order, or to protect our legal rights.
4. BEHAVIORAL ADVERTISING & TARGETED ADS

We may use your information to show you personalized advertisements on third-party platforms. You can opt out of targeted advertising by visiting:

5. YOUR PRIVACY RIGHTS

For US Residents (California, Virginia, Colorado, Connecticut, Utah, and other states):

  • Right to Know / Access: Request a copy of the personal information we hold about you.
  • Right to Delete: Request deletion of your personal information, subject to certain exceptions.
  • Right to Correct: Request correction of inaccurate personal information.
  • Right to Opt-Out of Sale or Sharing: We do not sell personal data. You may opt out of data sharing for targeted advertising.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

For EEA / UK Residents (GDPR):

  • Right of Access: Obtain a copy of your personal data.
  • Right to Rectification: Correct inaccurate or incomplete data.
  • Right to Erasure: Request deletion of your data where there is no compelling reason for continued processing.
  • Right to Restrict Processing: Request that we limit how we use your data.
  • Right to Data Portability: Receive your data in a structured, machine-readable format.
  • Right to Object: Object to processing based on legitimate interests or for direct marketing.

To exercise any of these rights, please contact us at sz-asia@mailplatform.cloud. We will respond within the timeframe required by applicable law (generally 30-45 days).

6. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to enhance your browsing experience, analyze Site traffic, and deliver personalized content and ads.

Types of cookies we use:

  • Essential Cookies: Required for the Site to function (e.g., shopping cart, login sessions).
  • Performance & Analytics Cookies: Help us understand how visitors interact with the Site.
  • Advertising & Targeting Cookies: Used to deliver relevant ads and track campaign effectiveness.
  • Functional Cookies: Remember your preferences (e.g., language, currency).

You can manage or disable cookies through your browser settings. Note that disabling certain cookies may affect Site functionality. For more information, visit www.allaboutcookies.org.

7. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, including for legal, accounting, or reporting requirements. Order information is typically retained for a minimum of 5 years. When data is no longer needed, we securely delete or anonymize it.

8. DATA SECURITY

We implement industry-standard security measures to protect your personal information, including SSL/TLS encryption for data transmission, secure payment processing via PCI-DSS compliant gateways, and access controls limiting who can view your data. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

9. CHILDREN'S PRIVACY

Our Site is not directed to children under the age of 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately at sz-asia@mailplatform.cloud and we will take steps to delete it.

10. THIRD-PARTY LINKS

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

11. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

12. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

  • Brand Name: 1999 PRETTY
  • Legal Entity: MULTISERVICE A&J LLC
  • Email: sz-asia@mailplatform.cloud
  • Phone / Text: (662) 516-3508
  • Business Address: 5172 BUSTED ROCK TRAIL, RALEIGH, NC, 27610-2589